Most coaches and service providers focus way too much on their follower count. But not you.
Because you have followers.
But you don’t have sales – not enough, anyway.
You do post on Instagram a few times a week. You’re not as consistent as you could be, but you try… so you’re frustrated that your traction ebbs and flows.
Some days you manage to get a healthy bunch of views for your Reels, or a flurry of comments on your posts.
But most days… nothing – and it all just feels so hard.
You post when you’re feeling inspired, and then you hope that something – anything – sticks and lands you a new client or sale.
It doesn’t help that you’re overworked and underpaid, and that every day that chips away at your confidence just a little bit more.
But you know you have what it takes to sell your services and programs on Instagram, and you know you can take your business to the next level.
Because right now, you feel like you’re missing something.
Convert your followers into high-paying clients and new members of your program with EASE
Attract a steady stream of leads. Not just any old people, but more of the RIGHT people
Fill your signature offer and have a waiting list the length of your arm
Show you off as the STAND OUT and go-to expert in your industry
Have content that resonates with your followers and has your Reels, posts, and DMs on fire!
Lead to consistent sales so you can hit $5K, $10K, $15K, $20K and beyond every single month
You’ve tried every Instagram freebie and challenge you could find online.
You follow more Instagram coaches than you can count. And you’ve even bought their “Learn-how-to-sell-on-IG!” products, and joined their memberships and courses.
But none of them helped.
In fact, they left you feeling even worse about your business.
So now you’re starting to wonder if maybe… it’s just you?
Maybe you’re the problem?
I’m here to tell you: it’s NOT you, and you’re NOT the problem.
Of course you’re feeling overwhelmed and frustrated
You don’t want to be glued to Instagram 24/7.
You’re getting unrealistic advice from every direction to post 3-5 Reels and carousels every single day. (That’s insane!)
You’ve got a life you want to live, maybe even a family or kids you want to spend time with! (I get it!)
The truth is: you don’t have to sell your soul to Instagram so you can sell your offers on Instagram.
I know this works because I only post on Instagram 3 times a week.
But when I do, I get new clients and program sales with every single post.
It’s time to drown out all the social media noise and start working with an Instagram coach who doesn't ask you to sacrifice yourself or your life for your business goals.
Someone who understands where you’re at now, and where you want to go.
Someone who’s experienced what you’re going through as a service provider or coach, and has come out the other side successful.
Someone like me :)
I started my first service-based business in the corner of my room.
My Instagram page had exactly 0 followers and 1 post!
I had one foot in and one foot out, posting randomly and prioritising client work over my own marketing again and again.
I didn’t know how to use social media to my advantage. I was throwing up content without a plan, giving away tons of value for free, and not seeing any return on my efforts.
Eventually, I figured out how to sell my services and programs on Instagram.
Which meant I was able to build my dream business with one single marketing tool.
Without a website. Without a plan.
Invest in paid ads
Waste time fiddling with complicated funnels
Spend 24/7 posting on Instagram
Choose between providing value for free or selling your offers (because you can do both)
What you do need is to open yourself up to the idea that with the right coach, you can grow your business into everything you want it to be!
The Social Standout Squad is a 3 month (or 6 months, if you choose to upgrade) tailored group coaching program.
Underbooked
Underconfident
Undercharging
Posting inconsistently
Struggling to sell on Instagram
Unable to convert followers into program sales
BOOKS OUT your services months in advance and works only with aligned clients
SELLS OUT your program with ease and confidence
STANDS OUT as the leader in your industry
Has clarity on how to talk to and sell to your audience on Instagram (you can do more than just ‘educate’ them!)
Has a solid Instagram strategy that strengthens your brand and helps you double or triple your revenue
Attracts aligned clients and program buyers (so you can stop chasing after them!)
6 modules of video training that teach you the theory and strategy you need to sell your offers on Instagram.
This roadmap shares the exact steps I took to build my two 7-figure businesses.
Hot seat sessions, direct support, constructive feedback, and the answers to all your questions.
In these calls, we apply The 6 Phase Roadmap to your business so we can create your own tailored action plan and build on it every week.
Ask me anything. Any day, any time – whenever you need help.
You’ll also have weekly challenges and check-ins to keep you accountable, plus a new group of business besties who have your back and cheer you on!
– Jo + Sam, The VA Foundry
"The content in this program is outstanding. It felt like Mon was giving us a marketing degree, in a good way! We're going to keep referencing the content and all our notes and use these forever. We love that we now have a strategy rather than just winging it every day. We're so excited for the future of our business.”
The same Instagram strategy won’t work for everyone.
That’s why inside our live coaching calls, I help you turn my 6 Phase Roadmap into a tailored strategy that works for YOU and YOUR business.
And we’ll build on that strategy every single week until you hit your business goals.
Ever joined a group so big you felt totally invisible to your coach?
I keep The Social Standout Squad small so this won’t ever happen to you.
With a maximum of 20 spots, you’ll always be seen and heard.
The Roadmap is 12 modules of pre-recorded video training that teach you the theory and strategy you need to sell your offers on Instagram.
How did I come up with this roadmap?
Well, these 6 phases are the exact steps I took to build my two 7-figure businesses from my little home office.
With the help of this video training, you’ll know exactly what to do (and when to do it) so you can stand out, sell out and get booked out on Instagram.
Optimise your Instagram so your account instantly attracts the right leads and gets you the best results possible
Audit your brand, bio, and highlights so they’re confident, uniquely YOU, and help you stand out from the crowd
Use reporting, insights, and tracking to figure out how to make the most of your audience, your content, and your account.
Optimise your DM strategy and create a system that can handle the flood of messages you’re about to get :)
Learn how to track your leads so you can stay on top of all the new interest in hiring you or buying your program
Create a realistic consistency plan so you can post money-making content regularly and confidently
Learn how to attract your dream clients so you can finally stop chasing after them and let them find you
Determine who exactly your target audience is and what they need to hear so they can say YES to your offers
Create a solid engagement strategy so you have a simple and repeatable system for getting more likes, comments, shares, and DMs than ever before!
Find the Instagram-based lead generation strategy that works best for your audience
Nail your hashtag strategy so your hashtags attract aligned clients and program buyers
Discover how to repurpose your content to make it go even further
Entice the right people to your Instagram account, so selling your services and program becomes easy
Find out how to create a brand and content strategy that makes you stand out as the go-to leader in your industry
Get access to my Story strategies, so you can sell your services and programs on Stories (without getting on any sales calls!)
Discover the live strategy you need to create an authentic connection with your followers. (We’ll also optimise your lives too!)
Brainstorm original content ideas that set you apart from your competitors
Learn how to pitch podcasts that’ll put you on the MAP
Crack the secret to writing captions that convert your followers into clients and new members of your program
Create content that generates engagement and sales like never before
Use content pillars and themes to create content that converts into cold, hard cash
Learn my Serve and Sell Method so your free educational content actually leads to money in the bank!
Find out how to write hooks that’ll get you noticed by the right audience
Master Reels ideas, techniques and transitions specifically for service providers and coaches, so your Reels turn viewers into followers, and followers into sales
Beat overwhelm, procrastination, and perfectionism by creating a weekly or monthly content calendar that structures your Instagram content like a PRO
Learn how to create a repurposing content plan to save yourself time and energy
Learn how to sell your services and offers on Instagram – without being salesy!
Create a content runway that warms up your audience and mentally prepares them for the sell
Figure out the key to signing clients who are ready and excited to work with you!
Create an awareness funnel so you can meet your audience at their stage of awareness and prepare them to buy!
Find out how to handle buyer objections, and help them overcome them so they say yes to your offer – with no regrets!
Learn how to use testimonials to book out your services months in advance, and sell out your launches every time
Boost your business and your revenue by using everything you’ve learned so far to go beyond selling on Instagram
Scale your business with systems that generate new and HOT leads through landing pages, challenges, waitlists
Grow with guidance from industry experts on crucial topics like paid ads, systems, messaging, and working more and earning less
Get personalised and tailored strategies that work specifically for your business, based on your offers, your audience and your business goals.
Gain the confidence to experiment, try new things and take calculated (and guided) risks that PAY OFF
Learn how to create Carousels like mine that BLOW UP and get your ideal clients booking your services or dropping $$$ on your program!
Find out how to read your Instagram Insights and use that information to make your content more effective and more profitable.
Get my whole list of Hooks & CTA's to use in your content so you never have to think of one again!
Finally understand how to use the best hashtags to get noticed by more dream clients!
Never worry about what to say on Instagram stories again.
Inside these live coaching calls and hot seat sessions, we’ll apply and implement everything you’re learning from The 6 Phase Roadmap to your business – so you have your own tailored action plan.
I’ll be there to answer your questions, give you hands-on support, and guide you to make the BEST decisions for your business, so you can get booked out on Instagram FAST.
Available 24/7. You can ask me anything. Any day, any time – whenever you need help.
With weekly challenges and check-ins to keep you accountable, you’ll have access to me as your personal coach.
Oh, and you’ll have the support of other Squaddies who’ll have your back and cheer you on!
The 6 Phase Roadmap
6 modules of training that teach you the theory and strategy you need to sell your offers on Instagram.
Weekly Live Coaching
live coaching calls and hot seat sessions where we apply The 6 Phase Roadmap to your business, so we can create your own tailored action plan.
The Facebook Community
Ask me anything, whenever you need help. Includes weekly challenges and check-ins to keep you accountable, plus a new group of business besties who have your back and cheer you on!
Unlock an extra 3 months of business coaching
so you can create a longer, more robust *6-month* Instagram strategy for selling your services or programs.
Unlock an extra 3 months of weekly live coaching calls and hot seat sessions
so you can get maximum feedback on your plans and ideas.
Unlock an extra 3 months of access to the exclusive Facebook community
so you can keep moving forward with more support and more accountability.
The 6 Phase Roadmap
6 modules of training that teach you the theory and strategy you need to sell your offers on Instagram.
Weekly Live Coaching
live coaching calls and hot seat sessions where we apply The 6 Phase Roadmap to your business, so we can create your own tailored action plan.
The Facebook Community
Ask me anything, whenever you need help. Includes weekly challenges and check-ins to keep you accountable, plus a new group of business besties who have your back and cheer you on!
Get exclusive access to
4 high level guest masterclasses
so you can keep moving forward with more support and more accountability.
Exclusive upgrade only modules
that focus on launching with success, building and improving your offerings and selling them out consistenly
THE NEXT COHORT STARTS ON
25TH OF SEPTEMBER - SAVE YOUR SPOT NOW
TOTAL VALUE: $9,999
TOTAL VALUE: $15,999
The 6 Phase Roadmap
Weekly Live Coaching
live coaching calls and hot seat sessions where we apply The 6 Phase Roadmap to your business, so we can create your own tailored action plan.
The Facebook Community
Ask me anything, whenever you need help. Includes weekly challenges and check-ins to keep you accountable, plus a new group of business besties who have your back and cheer you on!
Unlock an extra 3 months of business coaching
so you can create a longer, more robust *6-month* Instagram strategy for selling your services or programs.
Unlock an extra 3 months of weekly live coaching calls and hot seat sessions
so you can get maximum feedback on your plans and ideas.
Unlock an extra 3 months of access to the exclusive Facebook community
so you can keep moving forward with more support and more accountability.
Get exclusive access to 4 high level guest masterclasses
where you'll nail your messaging, learn about all things ads, create ease in your biz and scaling your business.
Exclusive upgrade only modules
that focus on launching with success, building and improving your offerings and selling them out consistenly
The next cohort starts on 25th of September
save your spot now
TOTAL VALUE:
$9,999
TOTAL VALUE:
$15,999
SSS is so much more than a course.
It’s an intimate group coaching program where I give you a personalised strategy for getting you booked out on IG!
A course is something you work through alone.
In The Social Standout Squad, you’ll never be alone.
You’ll have me by your side – guiding you, supporting you, and coaching you every step of the way.
SSS is strictly for coaches and service providers.
Maybe you serve clients, or maybe you sell digital products, programs, or have a membership.
Past Squaddies have described themselves as a: Health and food coach, Life and healing coach, Personal brand strategist, Network marketer, Digital illustrator, Intuitive energy healer, Social media manager and coach, Marketing consultant, Instagram manager, Self love coach, Tutor, Running coach, Realtor, Career coach, and more.
Let’s run through all three options:
Rise With Reels is my 4-week self-paced (beginner) Reels course that will give you the skills, strategy, and confidence to BLOW UP your brand with Reels (...so you can get more engagement, attract more followers, and convert more sales).
Reels Queens is the advanced Reels course and community that gives you the skills to SKYROCKET your business with original think-outside-the-box Reels.
The Social Standout Squad is a 3 (or 6)-month tailored group coaching program where coaches and service providers learn how to STAND OUT, SELL OUT, and GET BOOKED OUT on Instagram.
If you want to learn how to master Reels, then Rise With Reels or Reels Queens is the better option for you.
(Rise With Reels is for beginner to intermediate level, Reels Queens is for when you’re more advanced).
But – if you’re a coach or service provider who wants to learn how to use ALL of Instagram (not just Reels) to stand out as the go-to leader in your industry, to book out your services, and sell out your launches (with personalised coaching from me and a Facebook community)…
Then The Social Standout Squad is the right option for you.
Yes, you can!
I do ask that Squaddies have some experience selling their service or program so we know you have a validated offer.
The Social Standout Squad doesn’t teach you how to use Instagram as a complete beginner, so you do need to have some experience with the app.
You don’t need to be a pro though :)
The first module of the program walks you through how to optimise your account for the best possible results, so you’ll learn about the more advanced features during the program.
The 6 Phase Roadmap
6 modules of training that teach you the theory and strategy you need to sell your offers on Instagram.
Weekly Live Coaching
live coaching calls and hot seat sessions where we apply The 6 Phase Roadmap to your business, so we can create your own tailored action plan.
The Facebook Community
Ask me anything, whenever you need help. Includes weekly challenges and check-ins to keep you accountable, plus a new group of business besties who have your back and cheer you on!
Unlock an extra 3 months of business coaching
so you can create a longer, more robust *6-month* Instagram strategy for selling your services or programs.
Unlock an extra 3 months of weekly live coaching calls and hot seat sessions
so you can get maximum feedback on your plans and ideas.
Unlock an extra 3 months of access to the exclusive Facebook community
so you can keep moving forward with more support and more accountability.
The 6 Phase Roadmap
6 modules of training that teach you the theory and strategy you need to sell your offers on Instagram.
Weekly Live Coaching
live coaching calls and hot seat sessions where we apply The 6 Phase Roadmap to your business, so we can create your own tailored action plan.
The Facebook Community
Ask me anything, whenever you need help. Includes weekly challenges and check-ins to keep you accountable, plus a new group of business besties who have your back and cheer you on!
Get exclusive access to
4 high level guest masterclasses
so you can keep moving forward with more support and more accountability.
Exclusive upgrade only modules
that focus on launching with success, building and improving your offerings and selling them out consistenly
THE NEXT COHORT STARTS ON
25TH OF SPETEMBER - SAVE YOUR SPOT NOW
TOTAL VALUE: $9,999
TOTAL VALUE: $15,999
The 6 Phase Roadmap
Weekly Live Coaching
live coaching calls and hot seat sessions where we apply The 6 Phase Roadmap to your business, so we can create your own tailored action plan.
The Facebook Community
Ask me anything, whenever you need help. Includes weekly challenges and check-ins to keep you accountable, plus a new group of business besties who have your back and cheer you on!
Unlock an extra 3 months of business coaching
so you can create a longer, more robust *6-month* Instagram strategy for selling your services or programs.
Unlock an extra 3 months of weekly live coaching calls and hot seat sessions
so you can get maximum feedback on your plans and ideas.
Unlock an extra 3 months of access to the exclusive Facebook community
so you can keep moving forward with more support and more accountability.
Get exclusive access to 4 high level guest masterclasses
where you'll nail your messaging, learn about all things ads, create ease in your biz and scaling your business.
Exclusive upgrade only modules
that focus on launching with success, building and improving your offerings and selling them out consistenly
The next cohort starts on 25th of september
save your spot now
TOTAL VALUE:
$9,999
TOTAL VALUE:
$15,999
– Vanessa, Oh Sweet Social
"Just the immense growth…growing in confidence, talking on Stories and having a strategy in place was groundbreaking for me. I am now making double my monthly salary since joining and I’m still in regular contact with some of the Squaddies."
Have the insight, clarity and confidence to STAND OUT on your Instagram
Finally understand how to talk and sell to your ideal audience
Have the skills and tools to attract aligned clients and program sales so you can make more $$$
Feel passionate about using Instagram to grow your business (...instead of feeling like you want to give up on the platform!)
Have direction on how to market yourself without being too salesy
Have clarity on what to post on your Instagram and how to start getting clients and program sales
Escape the rut you’re in and feel a million times more confident showing up and selling your services and offers
Consistently showing up
Doubling or tripling your monthly revenue
FULLY booked out for your services!
Confidently selling out on your launches!
Standing OUT as the go-expert in your industry
Attracting perfectly aligned clients and new members for your program with ease
Authentically and uniquely YOU across your brand, Reels, posts, and Stories
Showing up as the leader you are. (No more imposter syndrome for you!)
Planning your content strategy and launches with intention
Having more fun on Instagram and in your business
Completely booked out with loads of enquiries still coming through
Scaling your business by earning more and working less
Maximising your next service or course launch
Feel passionate about using Instagram to grow your business (...instead of feeling like you want to give up on the platform!)
Mapping out your next successful 12 months
Dominating Instagram
Increasing your prices (because you’re amazing at what you do!)
Collaborating with dream businesses and people online
Building your business so it makes sales on autopilot
Getting the PR and exposure you deserve
– Raji, DG Dreams web designer
"Even if you're the busiest person on the planet, you can still do the program and take action because it’s divided into smart bite size chunks!”
The 6 Phase Roadmap
Weekly Live Coaching
live coaching calls and hot seat sessions where we apply The 6 Phase Roadmap to your business, so we can create your own tailored action plan.
The Facebook Community
Ask me anything, whenever you need help. Includes weekly challenges and check-ins to keep you accountable, plus a new group of business besties who have your back and cheer you on!
Unlock an extra 3 months of business coaching
so you can create a longer, more robust *6-month* Instagram strategy for selling your services or programs.
Unlock an extra 3 months of weekly live coaching calls and hot seat sessions
so you can get maximum feedback on your plans and ideas.
Unlock an extra 3 months of access to the exclusive Facebook community
so you can keep moving forward with more support and more accountability.
Get exclusive access to 4 high level guest masterclasses
where you'll nail your messaging, learn about all things ads, create ease in your biz and scaling your business.
Exclusive upgrade only modules
that focus on launching with success, building and improving your offerings and selling them out consistenly
The next cohort starts on the 25th of september
save your spot now
TOTAL VALUE:
$9,999
TOTAL VALUE:
$15,999
The 6 Phase Roadmap
6 modules of training that teach you the theory and strategy you need to sell your offers on Instagram.
Weekly Live Coaching
live coaching calls and hot seat sessions where we apply The 6 Phase Roadmap to your business, so we can create your own tailored action plan.
The Facebook Community
Ask me anything, whenever you need help. Includes weekly challenges and check-ins to keep you accountable, plus a new group of business besties who have your back and cheer you on!
Unlock an extra 3 months of business coaching
so you can create a longer, more robust *6-month* Instagram strategy for selling your services or programs.
Unlock an extra 3 months of weekly live coaching calls and hot seat sessions
so you can get maximum feedback on your plans and ideas.
Unlock an extra 3 months of access to the exclusive Facebook community
so you can keep moving forward with more support and more accountability.
The 6 Phase Roadmap
6 modules of training that teach you the theory and strategy you need to sell your offers on Instagram.
Weekly Live Coaching
live coaching calls and hot seat sessions where we apply The 6 Phase Roadmap to your business, so we can create your own tailored action plan.
The Facebook Community
Ask me anything, whenever you need help. Includes weekly challenges and check-ins to keep you accountable, plus a new group of business besties who have your back and cheer you on!
Get exclusive access to
4 high level guest masterclasses
so you can keep moving forward with more support and more accountability.
Exclusive upgrade only modules
that focus on launching with success, building and improving your offerings and selling them out consistenly
THE NEXT COHORT STARTS ON
16th of JANUARY - SAVE YOUR SPOT NOW
TOTAL VALUE: $9,999
TOTAL VALUE: $16,000